S.E.O

One of the most common mistakes that is made by an SEO Company, is when they submit their sites for PPC and they fail to concentrate on Search Engine Optimisation (SEO). The majority of SEO companies submit sites to Google AdWords, and charge for every click. This is a mistake because Google knows where to send its robots, to rank your site high in their results. Google has around 14 million robots that visit each day.

In addition to AdWords, another common mistake that is made is the submission of all the sites for Search Engine Optimisation to one SEO company. This is a mistake because many SEO companies have been known to get involved in fraudulent practices which result in their SEO company being banned from some internet forums.

Therefore, you must always bear in mind to ask yourself whether or not the Search Engine Optimisation company you are planning to use has been in the business for quite some time, has worked with top search engines in the past. You also must consider the background of the company before you pay them money for anything.

If you are going to use the services of a SEO company that is not well established, check out their track record by going to their client's site. Compare it with other competitors in the market.

Of course you may find your own site ranking high within the rankings, but if your site is not run by a legitimate SEO company, then what should you do? A scammer who work on his own, but has no interest in the success of the client's site, should be dealt with immediately.

The surefire way to check whether or not a company has been compromised by its clients is to ask for proof of credentials. Most reputable firms do give this proof at the request of a client. But what if you want to promote your site to a client who has no affiliation with you?

How will you know if your site is being promoted by a site that has been compromised? There are a number of ways, but perhaps the best way is to get a copy of the portfolio of clients of the firm, and compare their rankings to your own.

When dealing with a search engine optimization firm, always remember that it is imperative that you conduct due diligence before you agree to their service. Before you sign up with any SEO firm, make sure that you check their reputation, and ask for a list of clients and their rankings.

Of course there are a number of reasons why you should not choose a search engine optimization firm until you read their reviews. These reasons include;

The first reason is that it could take up to a year for your site to be ranked in the top ten, and this is not something you can afford on a long term basis, so that you can run a successful business. Secondly, if you do not have the experience and skills to do your own SEO, you will pay for it with lost revenues, and you may get left with the wrong sites on your hands.

Thirdly, if you do not get top ranks quickly, and then you do not have the time to manage your site again, you may have lost money by using a search engine optimization firm. Therefore, make sure that you can afford to get your site to the top position before you use any SEO firm.

Finally, most importantly, you must remember that you can only get your own rankings to the top rank, if you follow the SEO strategy and techniques of the S.E.O. That is all a SEO firm can offer you. They can only manage and steer your sites to get you listed, and not make them to the top.