The Search Engine Optimisation (SEO) consultants aim to establish the search relevance of the site by using different methods. Search engines is all about relevance. If your site cannot rank high, then there is no point in spending money on it. The good thing about SEO is that it doesn't need much time and effort on the part of the website owner. The consultants use various processes to check the web pages in the database for a certain keyword. They look at several criteria like the density of characters on the page, the main keyword, how many words are present in the title, the correct placement of keywords and several other parameters. Today's tech-savvy consumers use software to do the same thing - search engines crawl websites to provide web pages with a listing. The software works based on different algorithms and can detect some of the other qualities in a page to give it a higher ranking. Search Engine Optimisation (SEO) experts are much more than mere marketers. They h...
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